The word “fashion” has many definitions, including “styles,” “subcultures,” “customs,” and the media. It can also describe a person’s lifestyle, which reflects the current trend or “look.”

Styles

The different styles of fashion are often categorized based on their characteristics. Generally, the preppy style is based on clothing that is worn in prep schools in the United States and continues to influence the fashion industry today. Common items of preppy clothing include button-down oxfords, khakis, and polo or henley shirts. Short skirts and crew neck sweaters also are common elements of preppy style.

Subcultures

While we’ve all seen the flamboyant clothes worn by the supermodels of the fashion world, what about subcultures of fashion? How do these groups of people dress and what is their style? How do they choose the clothes they wear? Fortunately for us, these people don’t all wear the same clothes. Here are some examples of the subcultures of fashion. And what’s more, these subcultures are growing in popularity.

Customs

Both customs and fashion share a common denominator: time. Custom is a tradition or practice followed by many members of a community, while fashion is a trend that emerges and disappears in the blink of an eye. Fashion is the latest trend, and it is often favored by some for frivolous reasons. Fashion is the making, familiarizing, and acclimating of a new style, and customs are the basis for the creation of a social bond.

Media

Social media has changed the fashion industry, giving savvy business owners a new outlet to advertise and promote their products. The rise of Tumblr and Highsnobiety have given savvy business owners a way to reach new potential customers. Fashion marketing on social media requires marketers to be creative and share quality content. For example, you can provide free giveaways on your social media pages. Social media also gives your brand or product a global audience.

Trends

The evolution of social media platforms has impacted the fashion industry. Instagram, Facebook, and TikTok have sped up trends by increasing consumption rates. Micro-trends, or inexpensive, stylish pieces that will last until the end of the season, are a recent example. However, they have quickly become oversaturated with consumers, as these items often disappear from storefronts. Micro-trends have also caused consumers to shame others for wearing the same items, causing many to toss the garments out.

Intuition

It’s easy to be influenced by what other people are wearing, but to truly own your own style, you have to follow your own fashion intuition. The most successful fashion intuitions wear items that they’d never wear on their own. This inner guidance can help you find your style and express it with confidence. Here are five tips for developing fashion intuition. Don’t be influenced by trends. Popular items tend to create a mob mentality, and it’s important to listen to your instincts.